Something to watch for in the Super Bowl

If you see someone doing the Chicken Dance in the end zone during the Super Bowl, here's why.

As part of a national promotion for its hot wings, the chicken chain will donate $260,000 to charity in the name of the first New England Patriots or New York Giants player who performs the “wing flapping” portion of the chicken dance for at least three seconds in the end zone during the championship game. The offer also applies to the first celebrity Super Bowl performer who does the cheesy wedding standard on stage.

The NFL, needless to say, has its delicate panties in a bunch over the prospect of this taking place.

“KFC is not affiliated with the NFL in any fashion, so this is a textbook case of ambush marketing 101,” NFL spokesman Brian McCarthy said. “There are many different companies that try to draft off the excitement of the Super Bowl that have no right to any of the activities going on.”

Sob. Sob. Waah! The No Fun League is alive and well.

Still, don't be surprised if you see it. KFC says that agents of some players already have contacted them and they are also planning on getting in touch with players most likely to score a TD. I haven't looked, but I am sure that somewhere there is a prop bet on this too.

Herald